When it comes to social media and public relations there is a lot to learn for this 'seasoned' fundraising professional. Social Media and Public Relations: Eight New Practices for the PR Professional (Breakenridge, 2012), breaks it down well, beginning with the role of the PR Policymaker. I have already started to build the Social Media Core Team. I'm still looking for the company policy to review (Next week I promise to give an update on what I find.)
I found this neat wheel to remind me of just what's involved with this role.... I love that it is a wheel with lots of balls. Mostly because I love to think of my work as a juggler, just tossing things up and keeping it in motion, trying not to drop anything. I wonder do others in PR roles feel like jugglers too?
Up for discussion next: Internal Collaboration Generator and PR Technology tester. I can already imagine how these new PR Roles relate to establishing a solid new media program and am looking forward to sharing.
Momentarily I thought I'd implement all of these in some way each week at work. Now I know that was a bit ambitious --I must have time to digest all of this new information and think strategically about how to put my new theoretical knowledge to the test? Right? ...
Stay tuned on that....
Responsibilities of the #PR Policymaker
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