A Logo Re-Fresh!

     My work as Director of Public Relations at Los Angeles Christian Health Centers is always in motion.  I shared with you that we are launching a new website and that I formed a special task force of internal colleagues to help.  Well, I am also working on re-branding the organization and this is the approved 'refreshed' logo for the organization.  This is my first experience with re-branding an organization and being in class has been such a great support.  This new logo is an important next step in the new website too --- MAPRenee's Blog will be done by the time the new website launches, but I welcome you to visit www.lachc.com again in fall to see how things change.


     We will officially launch the logo at the end of this month at a staff retreat.  I'm working on the style guide and the production of new promotional items for the clincs.  Re-branding on a budget is the way of the nonprofit sector, so our process might differ from other commercial rollouts, but I am hoping to make a splash through new t-shirts, social media, letterhead, bloggers, LACHC testimonies, annual report and our electronic newsletter and of course the website.

     For reference here is the old logo.  We feel the new logo is just meant to be a 're-fresh' and updates our look and eliminates a few problems we had with the old one.  It was a group process that required the board of directors approval.  The tagline, "serving all, with open hearts" will now be just that, a tagline and not a part of the logo.  This was important to address as the organization moves into it's 20th year of operations.